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Circular 5/07


Dual Pricing and Euro Pricing

Euro Adoption (Dual Display and Euro Pricing) Regulations, 2007 … Regulation 5(5) states that dual display shall not be mandatory in the case of television advertising where both price and contact information are displayed for a very short period of time and where dual display may confuse the consumer.

However, following the end of the dual display period, all monetary amounts in television advertising have to be displayed in Euro only.

Furthermore, where such dual display is not provided for, conversion tables have to be made available and prominently displayed to the viewer.

Dual display means the simultaneous display of an amount in the Maltese Lira and the Euro while the dual display period means 1st July 2007 7o 30th June 2008.

Dr Kevin Aquilina  12th January 2007 
Chief Executive  Ref. 87/05
Broadcasting Authority   
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