Circular 23/06

Paragraph 34 of the Third Schedule

Reference is made to the provisions of paragraph 34 of the Third Schedule to the Broadcasting Act which reads as follows:–

“34.  The price of the product or service offered shall be provided during a teleshopping offer and the address from where business is conducted shall not be broadcast either orally or graphically. The station which broadcasts a teleshopping window shall keep a record of the identity and the address of the company or of the individual who sells a product or service during a teleshopping window should a viewer who has purchased a product or service request such information.”

From a monitoring exercise carried out by the Monitoring Department, it has transpired that in teleshopping programmes:

a)  either the price of the product offered during a teleshopping window is not provided; and/or
b)  the address from where the business is conducted is broadcast either orally or graphically.

Your attention is bring drawn to the above to ensure that no such infringements continue.

16th June 2006