Circular 40/06

Clarification of the Rules on Sponsorship

Further to Circular 20/05 to all broadcasting stations dated 18th March 2005, the Authority would like to clarify the following:–

a)   no programme promotion may be sponsored and no mention may be made in a programme promotion of the proframme’s sponsor/s;

b)   it is allowed to identify a sponsor not only at the beginning and at the end of the programme but also when the programme is interrupted by advertising breaks.  In the latter case, the sponsor may be referred to immediately prior to or after the advertising break.

11th October 2006