Broadcasting Authority - Malta
Logo - Broadcasting Authority - Malta
The Authority Press Releases Contact Details Useful Links
Search
Design Spacer
Design Spacer
Design Spacer Design Spacer
Design Spacer
Design Spacer
Design Spacer
Underline
Design Spacer
Arrow Members
Design Spacer
Line
Design Spacer
Arrow Objectives
Design Spacer
Line
Design Spacer
Arrow Consultations
Design Spacer
Line
Design Spacer
Arrow Circulars to Broadcasting Stations
Design Spacer
Line
Design Spacer
Arrow Legislation, Policy & Guidelines
Design Spacer
Design SpacerArrow Primary & Subsidiary
Design Spacer
Design SpacerArrow Other Subsidiary Legislation
Design Spacer
Design SpacerArrow Government Notices
Design Spacer
Design SpacerArrow Directives
Design Spacer
Design SpacerArrow Guidelines
Design Spacer
Design SpacerArrow Political Broadcasts
Design Spacer
Design SpacerArrow Digital Terrestrial Broadcasting
Design Spacer
Design SpacerArrow European Union
Design Spacer
Design SpacerArrow Council of Europe
Design Spacer
Line
Design Spacer
Arrow Legislazzjoni
Design Spacer
Design SpacerArrow Primarja u Sussidjarja
Design Spacer
Design SpacerArrow Legislazzjoni Sussidjarja Ohra
Design Spacer
Design SpacerArrow Notifikazzjonijiet tal-Gvern
Design Spacer
Design SpacerArrow Direttivi
Design Spacer
Design SpacerArrow Linji Gwida
Design Spacer
Design SpacerArrow Xandiriet Politici
Design Spacer
Design SpacerArrow Xandir Digitali
Design Spacer
Design SpacerArrow Unjoni Ewropea
Design Spacer
Design SpacerArrow Kunsill ta' l-Ewropa
Design Spacer
Line
Design Spacer
Arrow Licence Applications
Design Spacer
Line
Design Spacer
Arrow Audience Assessment
Design Spacer
Line
Design Spacer
Arrow Annual Reports
Design Spacer
Line
Design Spacer
Arrow B. A. Publications
Design Spacer
Line
Design Spacer
Arrow B.A. Sponsorships
Design Spacer
Line
Design Spacer


Design Spacer
Design Spacer
Underline
Design Spacer

letterhead

Circular  42/07

Sponsorship

Circular to all Broadcasting Stations

Our records show that it has become increasingly common for sponsors of programme segments (rokna) to be identified at the beginning or end of the said segment. This form of presentation goes against sponsorship regulations and the Authority's interpretation on sponsored programmes as spelt out in paragraphs (2) and (3) of circular 20/05 issued on the 18th March, 2005 which states:

(2) It is allowed to identify a sponsor not only at the beginning and at the end of the programme but also when the programme is interrupted by advertising breaks. In terms of paragraph 13 of the Third Schedule, a period of at least 20 minutes must elapse between each successive advertising break within a programme. During such interruption of a programme it is allowed to identify a sponsor of a programme.

(3) A segment (rokna) of a programme can be sponsored but mention of the segment's sponsor can take place only as stated in paragraph 2 above, that is, during one advertising break per segment.

A proper interpretation and application of these rules implies that sponsors of segments can only be identified once, and this should take place within advertising breaks, which according to paragraph 13 of the Third Schedule should be 20 minutes apart. 

In view of this, station managers are being requested to refrain from applying such practices and conform accordingly, before further action is contemplated. 

Dr Simon Manicolo  24th September 2007 
Head Programme Monitoring Ref 17/62    
Broadcasting Authority        

 

 

                            

 

 

 

 

 
Design Spacer