Circular No. 45/01

Summary of Teleshopping Regulations

• Teleshopping cannot use the same scenography of other non-advertising programmes.
• Teleshopping cannot be presented by anchormen/women engagedin television news and current affairs features.
• Encoded messages cannot be used during a teleshopping window.
• Televoting is prohibited during a teleshopping window.
• One or more telephone numbers which the buyer may call to purchase a particular product or service is to be displayed on screen.
• Teleshopping windows have to be clearly identified as teleshopping by optical and acoustic means.
• In the case of television, the word “Teleshopping” is to be displayed on screen throughout the whole duration of the teleshopping window.
• Teleshopping windows have to be of a minimum uninterrupted duration of not less than 15 minutes.
• The maximum number of teleshopping windows per day is 8.
• The overall duration of the 8 daily teleshopping windows cannot exceed three hours per day.
• Advertisements cannot be broadcast during teleshopping windows.
• During a teleshopping window the presenter must at the beginning of the teleshopping window inform viewers of their right to return the product within 15 days from the date of sale to the sales agent.
• Teleshopping windows cannot be broadcast immediately before or after a programme aimed at children.
• During a teleshopping window the price of the product and/or service offered and mail address of the supplier has to be provided.
• Teleshopping is not permitted in a teletext service.
• During a teleshopping window the presenter can inform the viewer that the relative product or service will be sent to the address of the viewer.
• During a teleshopping window the relevant product or service can be described and its functions announced.
• During a teleshopping window, it is not possible to broadcast non-teleshopping material.

4th December 2001